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SUNDAY, 7 NOVEMBER 2021

Classification of Delivery Cutlery Toggle

A checkbox on a food delivery app asks whether the customer wants cutlery included. The correct answer depends on a set of variables the customer cannot fully assess at the moment of ordering.

3 MIN READfood delivery dependency

Field Guide to Delivery Cutlery Toggle Operational Stages and Known Decision Points


Stage 1: The Checkbox Appears

At the end of a food delivery order, a checkbox appears. It asks whether the customer wants cutlery included. The default setting varies by platform and has changed at least twice in the past eighteen months.

The customer must decide.

Stage 2: The Variables

The decision requires the customer to assess: whether clean cutlery is currently available in the location where the food will be eaten, whether the effort of washing cutlery after eating is preferable to receiving plastic, whether the environmental cost of single-use plastic is a weight being carried in this session, and whether the food being ordered requires cutlery at all or can be eaten with hands or chopsticks that are already present.

None of these variables are visible on the checkout screen.

Stage 3: The Two Populations

Population A unchecks the box for environmental reasons. They do not want plastic cutlery. They have cutlery. They prefer to wash it. This is the stated position.

Population B unchecks the box because they have cutlery available at this moment. They are ordering from a familiar location where they know cutlery is within reach.

Population C is Population A or B at checkout and Population D by the time the food arrives, which is the population who has moved to a different room, has the food in their hands, and cannot locate clean cutlery without interrupting the flow of eating.

Stage 4: The Outcome Distribution

When the box is checked: cutlery arrives. It is used approximately forty percent of the time. In sixty percent of cases, it is discarded unused, which is the outcome the environmental checkbox was designed to reduce.

When the box is unchecked: no cutlery arrives. The customer finds existing cutlery in seventy percent of cases. In thirty percent of cases, they eat with an unsuitable substitute or abandon the meal briefly to locate the appropriate tool.

Neither outcome is clearly superior.

Stage 5: The Absurd Rule

Several platforms now track cutlery preferences across orders and pre-fill the checkbox based on historical behavior. This addresses the cognitive load of the decision by delegating it to past behavior.

Past behavior is the behavior of a person who ordered at a different time, in a different location, possibly in a different city, with a different level of environmental concern active on that day.

The system has learned something. It is not certain it learned the right thing.

Stage 6: The Governing Contradiction

The environmental position and the practical position are rarely held by the same person placing the same order. The environmental position is maintained in general. The practical position governs specific instances. The checkbox records the result of whichever position was louder at the moment the order was submitted.

Field Note

Before submitting: look at the table where you will eat. If cutlery is visible, uncheck. If you cannot see the table from where you are ordering, check.

Most people are ordering from a different room than the one where they will eat.

TAGSfood delivery dependency
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