Free Guide Funnel Has Entered Review
A PDF has been produced. The PDF requires an email address. The email address goes somewhere.
To: The Person Who Has Just Completed the Free Guide From: The Record Re: Free Guide Funnel, Status as of July 2022 Date: Today, which is the day the ConvertKit sequence was set to Active
This correspondence acknowledges the completion of the Free Guide Funnel, which was initiated seven weeks ago and is now, by the standard of available tools, operational.
The funnel consists of four components. A landing page. A lead magnet, described publicly as a free guide. An email sequence. A thank you page that also mentions a paid offer that does not yet exist.
The subject has tested all four components. The subject entered their own email address three times to verify delivery. Delivery was verified.
Background
The free guide is a PDF. The PDF is twenty-two pages. The PDF covers a topic the subject understands and has written about previously, in posts that were published without requiring an email address and were read by a number of people who are not on any list.
The subject decided to put the content in a PDF because PDFs are a format associated with value. The PDF has a cover. The cover has a title. The title uses the word "ultimate," which the subject considered removing for eight minutes before leaving it in.
Current Status
The funnel is live. The sequence sends five emails over eleven days. The first email delivers the PDF. The second email asks if the reader found it useful. Emails three through five cover related topics at intervals designed to maintain engagement.
The sequence is technically correct and practically identical to having nothing, because nobody has entered the funnel yet.
Distribution Gap
The landing page exists. The landing page has not been shared. The subject intends to share it after completing a small revision to the fifth email in the sequence, which currently ends with a sentence the subject finds slightly abrupt.
The fifth email has been revised twice. The sentence remains slightly abrupt.
The Governing Rule
The free guide exists primarily to prove the existence of a list, which exists primarily to justify the free guide. Both justify continued work on the funnel rather than on the underlying product. This is called building the foundation.
The foundation is built. The house has not started.
Consequence
After repetition, the free guide funnel begins generating its own maintenance obligations. Analytics require checking. Sequence open rates require interpretation. A second free guide has been considered to address a related topic, which would require building a second funnel, which would require a second sequence.
The subject is currently on subscriber zero.
Status
The funnel is live. The fifth email remains slightly abrupt. Distribution is pending revision.
The subject is ready to begin when the revision is complete.