Minutes Regarding Cart Abandonment Hunger
A brief exchange of correspondence documenting the experience of browsing food delivery options for an extended period and arriving, hungry, at no decision.
7:12 p.m.
Opening the app. I'm going to order something, eat early, and get to the thing I was supposed to do this evening.
7:14 p.m.
There are forty-seven restaurants. I'm going to narrow this down by category. I want something that feels right. I'll know it when I see it.
7:19 p.m.
I have looked at the sushi options. The sushi is fine. None of the sushi is the right sushi. I'm going to look at the noodle options.
7:23 p.m.
The noodle place I was thinking of has a forty-minute delivery estimate. That's too long. I'm going to look at what's close.
7:26 p.m.
I've filtered by distance. The results are pizza, a place that delivers one thing in large quantities, and a restaurant I don't recognize. I've added two items from the pizza place to the cart.
7:28 p.m.
I'm looking at the pizza cart. The items seem fine. I don't want pizza. I've cleared the cart.
7:31 p.m.
I'm looking at the place I don't recognize. Their photos are good. Their reviews are good. They have a 4.6 rating from 340 reviews. I have spent four minutes on this restaurant.
7:35 p.m.
I have added items from the unrecognized restaurant to the cart. The total is, accounting for fees, approximately what I would expect. The fee line is a number that I noted and then chose to continue anyway. I'm ready to check out.
7:37 p.m.
I'm on the checkout screen. I'm reading the items. I realize I added something I don't particularly want. I'm going back.
7:41 p.m.
I have removed the item I didn't want and replaced it with a different item. The cart now looks correct. I'm returning to checkout.
7:43 p.m.
I have closed the app. I'm going to make something at home. The process has taken thirty-one minutes and I am exactly as hungry as I was when I opened the app. There is pasta.
8:01 p.m.
The pasta is fine.
The restaurant with the 4.6 rating was ordered from the following week. The food was good. The correspondence notes this without commentary.