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FRIDAY, 29 JULY 2022

Field Notes on Online Form Abandonment

The form was four fields. The fourth field asked for something the subject did not have.

3 MIN READonline fatigue

Classification Notice: Online Form Abandonment Digital Service Interaction Log, July 2022


Classification

This notice classifies the following event as an instance of online form abandonment under the standard definition: a user who begins a form and does not submit it due to friction encountered during completion.

The Form

The form was presented by a service the subject uses occasionally. The service sends notifications, which the subject reads when they appear and forgets when they do not, which is most of the time. The form was accessible via a link in one such notification.

The form had four fields. This was stated at the top of the form as a reassurance. "Just four quick fields," the form said. The subject registered this reassurance and proceeded.

Field One

Name. Completed.

Field Two

Email. Completed.

Field Three

Service account number. Completed after opening a second tab to find the account number, which took three minutes and involved navigating a support portal the subject had not previously found useful. The account number was located. The subject returned to the form.

Field Four

Reference number from your most recent correspondence. The subject completed fields one through three without incident. Field four asked for a reference number. The reference number was in an email. Finding the email was a separate task.

The Abandonment

The subject left the form to find the email. Finding the email required opening a mail client and searching for the service name, which returned forty-three results because the service sends many notifications that the subject reads and forgets. The search was refined. The reference number was found after six minutes.

The subject returned to the form. The form had timed out. Fields one, two, and three were empty.

The Governing Rule

Any digital burden may remain permanent if dismissing it takes less effort than fixing its source. The form was abandoned a second time after the timeout. The underlying task the form was meant to accomplish remains undone. The subject considers the task lower priority than it was before the form timed out, because the form's timeout was itself a small discouragement that compounded the existing effort required.

Consequence

After the second abandonment, the subject classified the task as "async" in a mental queue that is never explicitly reviewed. The task will be prompted by a follow-up notification. The follow-up notification will arrive. The subject will open it and read the four-field reassurance again.

Status

The form is still available. The subject's session is not. The reference number has been copied into a note for next time. This is the closest the subject has come to completing the form.

TAGSonline fatigue
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